DOG-FRIENDLY HOSPITALITY
According to the American Pet Products Association (APPA, www.americanpetproducts.org), approximately 46 million U.S. households (40% of all households) own a dog.
For most dog owners, their pets are valued as companions and friends and have become full-fledged members of the family. In a survey by Unity Marketing (www.unitymarketingonline.com), over 90% of respondents agreed with the statement, “Your pet is considered part of the family.”
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WSL Strategic Retail (www.wslstrategicretail.com) found that 68% of pet owners say they treat their pets as well as they treat their children.
A survey by GfK Roper (www.gfkamerica.com) found 43% of dog owners feed their pet ‘human food’ and 42% have taken the dog along on a vacation.
The APPA reports that approximately 15 million Americans travel with their pets primarily dogs – each year.
In a survey by AAA (www.aaa.com), 51% of pet-owning travelers said they would bring their pets along on every vacation if they could. More than half reported difficulty finding pet-friendly accommodations, and 35% admitted to sneaking their pet into a hotel or motel. The most popular pet-inclusive vacations are visiting family/friends (73%) and road trips (56%).
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