RECREATIONAL VEHICLES in USA

According to the Recreation Vehicle Industry Association (RVIA, www.rvia.org), there are nearly 30 million RV enthusiasts in the U.S., including renters, with over 9 million RVs on the road. Nearly one in 10 U.S. households own at least one RV. Wholesale shipments of RVs have been as follows (source: RVIA):

• 2000 300,100 • 2009: 165,700

• 2001 256,800 • 2010 242,300

• 2002 311,000 • 2011 253,300

• 2003: 320,800 • 2012 285,900

• 2004 370,100 • 2013 321,100

• 2005: 384,400 • 2014 356,700

• 2006: 390,500 • 2015 374,200

• 2007: 353,400 • 2016 381,100

• 2008: 237,000

In 2016, 87% of shipments were towable RVs; 13% were motorhomes. The retail value of RV sales in 2016 was approximately $15.3 billion.

Texas: 8.6% of total shipments

California: 6.4% of total shipments

Michigan: 4.6% of total shipments

Florida: 4.0% of total shipments

Ohio: 3.7% of total shipments

According to the National Association of RV Parks & Campgrounds (ARVC, www.arvc.org), nearly 23 million adults, about 10% of the total population, have taken an overnight trip to a campground or RV park/resort within the past two years. There are approximately 16,000 commercial campgrounds in the U.S.

Demographics

According to a recent University of Michigan study commissioned by RVIA, the typical RV owner is 49 years old and married, with an annual household income of $68,000 – higher than the median for all households. RV owners are likely to own their homes and spend most of their disposable income on travel – in particular, logging an average of 4,500 miles and 28-to-35 days annually RVing.

RV sales will grow as aging Baby Boomers swell the age demographic in which RV ownership is highest. According to Dr. Richard Curtin at the University of Michigan, one-in-10 vehicle-owning households in the 50-to-64 age group own at least one RV.

The fastest-growing group of RV owners is people ages 18-to-34. New products such as sports-utility RVs – as well as hip ad campaigns like the Go RVing campaign -have helped attract younger buyers.

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