Market Assessment

The World Tourism Organization (UNWTO, estimates that youth travel generates $200 billion in international tourism receipts, representing about 20% of the 1.2 billion international arrivals in 2016.

The average cost of a trip by a young person was $910. UNWTO forecasts that the number of international trips by young people will increase from 200 million trips a year to 300 million by 2020.

The World Youth Student and Educational Travel Confederation (WYSETC, assessed worldwide tourism spending by young travelers, ages 15-to-29, at $285 billion, with this demographic accounting for 23% of international arrivals or more than 270 million travelers in 2015.

“Our research shows that the nature of youth travel has changed enormously in the past decade. Young travelers today want, more than ever, to enrich themselves with cultural experiences, to meet local people, and to improve their employability when they return home. With young people traveling further, staying away for longer, spending more, keeping in touch more, and integrating with overseas communities on a scale not seen before, the industry is becoming far broader than ever before.”


A survey by WYSETC of 34,000 young people in 137 countries found that 45% now travel for vacation while 38% travel for educational purposes (e.g. language learning, study). There is also a significant number (15%) traveling to gain work experience; about 5% travel for volunteer projects.

The European youth travel market represents nearly half of the global market, with some 93 million outbound trips by 15-to-29 year-olds, according to European Travel Monitor by IPK International ( With a 23% share, youth travel has a similar share of the European market as worldwide. Most (66%) young Europeans go on relatively short trips of less than seven nights and spend $900 (U.S.) per trip on average. Germany (17.0 million outbound trips), France (7.9 million), and the U.K. (7.3 million) are the largest three markets as a destination.

Studying Abroad

According to Open Doors Report on International Education Exchange, a report by the Institute of International Education (, 304,467 Americans studied abroad during the Generation Study Abroad Initiative


In 2014, the IIE launched the Generation Study Abroad initiative with the objective of reaching out to educators at all levels and stakeholders in the public and private sectors to encourage purposeful, innovative action to get more Americans to undertake an international experience. The goal is to have 600,000 U.S. students studying abroad in credit and non-credit programs by the 2017-2018 academic year. “International experience is one of the most important components of a 21st century education. Globalization is changing the way the world works, and employers are increasingly looking for workers who have international skills and experience.”

Institute of International Education

There are 241 U.S. higher education Study Abroad, as follows:

• Alamo Colleges

• Alverno College

• Arizona State University

Austin Community College District

• Bard College

• Bellarmine University

• Beloit College

• Bergen Community College

• Bethune-Cookman University

• Boston Architectural College

• California Lutheran University

• California State University, Eastbay

• California State University, Long


• California State University, San Bernardino

• California University of Pennsylvania

• Carroll College

• Case Western Reserve University

• Castleton State College

• Central College

• Central Michigan University

• Central Piedmont Community College

• Clemson University

• Clinton Community College

• Coastal Carolina University institutions participating in Generation

• Coker College

• College of Charleston

• College of William & Mary

• Concordia College

• Coppin State University

• Cornell University

• CUNY Brooklyn College

• CUNY City College

• CUNY Lehman College

• CUNY Medgar Evers College

• CUNY Queens College

• Daemen College

• Dalton State College

• Dartmouth College

• Davidson County Community College

• Daytona State College

• Doane College

• Dominican University

• Drake University

• Drexel University

• Eckerd College

• Edmonds Community College

• Elizabethtown College

• Elmhurst College

• Elon University

• Eugene Lang College

Fairleigh Dickinson University

Fitchburg State University

Florida A&M University

Florida International University

Florida State University

Fort Lewis College

George Mason University

Georgia Institute of Technology

Gettysburg College

Glenville State College

Grand View University

Hamline University

Hampton University

Hawaii Pacific University

Heidelberg University

Hobart and William Smith Colleges

Hood College

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